Interior Design and Architecture Practice  


Friends Avenue: Arabian Ranches (2025)


UAE | F&B

CONCEPT DEVELOPMENT
DESIGN DEVELOPMENT
CONSTRUCTION SUPPORT
LIGHTING & FURNITURE

Collectus’ approach to the new Friends Avenue was rooted in honoring its homegrown charm while introducing a refreshed, more connected design language. Inspired by the brand’s original attitude and aesthetic, the interior reinterprets the relationship between line and square through a structured grid of ceramic tiles and glass blocks, creating a framework that balances openness with subtle pockets of privacy. 

The layering of proportions and varying heights enhances the spatial experience, making it both dynamic and intuitive. At its core, the redesign fosters meaningful interactions by blending open seating with intimate nooks, ensuring the space adapts to different moods and activities throughout the day. 



THE CONCEPT





The inviting and unpretentious character of Friends Avenue is reinforced through warm tones, soft textures, and comfortable furniture, encouraging guests to linger. Key brand elements, like the signature glass blocks, are amplified to strengthen identity while introducing a sense of playfulness.
By refining the space with an intentional and connected design, Friends Avenue remains a familiar yet elevated destination that embraces community, and character.


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© STUDIO COLLECTUS 2024. DUBAI, UAE